Buy Black Com
Because of higher than the norm poverty and unemployment levels among African-American and many high-profile police-shootings of black men, several new-age activists are resurfacing the notion to push the movement forward as a form of economic protest. The advocacy action has gained the attention of French news outlet France 24. The media outlet recently covered WeBuyBlack.com founder Sharif Abdul-Malik and the Buy Black movement spreading across the United States.
buy black com
In a digital age, WeBuyBlack.com helps advance the concept by meeting the need for an online marketplace for black-owned businesses to showcase and sell their products to a global community. Entrepreneurs use the WeBuyBlack website to sell their products. Thousands of shoppers support entrepreneurs to effect social change and buy their products.
Abdul-Malik created the online platform that sells everything from toilet paper to skin lotion, all produced by black-owned companies. The 24-year-old change maker says his work will have a similar impact on future generations of African-Americans.
We buy black is deceiving, the allow you buy the product and then tell you that they do not ship to your address. Before you buy anything from webuyblack email them to confirm your address and if your from the UK forget it
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But things weren't always this way. In the early 1900s, also known as the "golden age of black business", data from the National Negro Business League showed that the number of black-owned businesses across multiple industries doubled between 1900 and 1914.
Bernard Bronner: At that time, we had a lot of ownership. We owned a lot of land. We owned a lot of businesses. And when things were segregated, black people had to buy from black people because there was no other choice. And as they integrated and as choices became, we lost a lot of that. And we lost land. We lost businesses, and my father just felt like we needed somebody to take a stand and set an example of owning.
Maggie Anderson: So, the buying no, but the black yes. So, my parents are Cuban immigrants and they settled in a black part of Miami, Florida called Liberty City. So we grew up surrounded by black people like us, but they were African Americans where we were black Cubans. So while my parents taught us to be proud, black people, we did like Cubans did in terms of shopping. I had a Cuban pediatrician, a Cuban dentist, my quinceañera, all the vendors were Cuban. So we did practice self-help economics, but the community we identified with was the Cuban community.
If we did have a black community that was showing that kind of economic unity, we probably would have supported more black owned businesses, but I didn't see black owned businesses in my totally black neighborhood growing up. So lots of black people, black friends, black culture, but no black businesses. So this buying black part really didn't occur to me till after business school as an adult.
Maggie Anderson: That is absolutely the way I grew up. And that's why when I was thinking about my own community and the plight of other black people like me, that's when it really hit me that that's the only thing that was different. We're all proud people. We love our cultures. We love our country. But what was missing was what I saw growing up as a black Cuban American. And that was the economic unity.
Carla Harris: So according to Selig Center for Economic Growth, in 2019, black buying power was $1.4 trillion. And it's projected to grow to 1.8 trillion in the next couple of years, but only 2% of that is reinvested in Black communities. So I want to dig into what it means when we talk about money circulated. You know, how does that relate to reinvesting in that community?
Maggie Anderson: Absolutely. So the phenomenon that is, in my opinion, destroying the black community is that, the scientific word is economic leakage. And you talked about how economic leakage occurs. Money that starts off in the black community doesn't come back. It leaves the black community, it leaks out of the black community. And that happens for several reasons. We have several forces playing against us.
North Philadelphia is a place that was recently studied by the Pennsylvania Black Chamber of Commerce. Over 90% of the businesses in North Philadelphia, which is like a hundred percent black, we're not black or locally owned. Those people who live there, let's say all of them don't have a car, they are forced to support the businesses in that neighborhood, but most of those owners do not look like or live in that community. So those people are spending their money and absolutely immediately that money leaves because those people who own those businesses go back home to their suburbs and enclaves, and that money goes into their school systems, tax bases, into their retirement portfolios. And that's where that money lives. So that's the first layer.
The third level is that there are fewer successful or accessible black-owned businesses that people, if they wanted to, could support. So those three forces prevent black people from keeping their money in their community.
These forces did not exist in the early 1900s, in the mid-1900s. All of the businesses were locally owned. One wonderful statistic for you is black-owned grocery stores represented the largest category of black-owned businesses in the early 1900s. We had 6,400. We have maybe 10 now in all of the United States. Black people could spend their money in a grocery store. They can go to the dress shop. They can go to the bakery. They can go to a hardware store, a department store, gas stations. These things, when you put them next to the word black business, are oxymoronic now. So back then the dollar circulated for three years or more before integration. Back then unemployment for black people was less than that of whites nationally and regionally. Back then when we had locally owned, black-owned businesses that represented all the categories of everyday life, the money stayed in the community and that's why we were able to have successful businesses and successful universities. And that's how we actually funded the civil rights movement.
Carla Harris: I hear you. And what you're saying is it's not just a lack of capital. It's also the lack of intent. So now let me bridge to the heart of your story, the Empowerment Experiment, where you did have the intent to do nothing but buy black for a year. So how did you come to the decision to address the problem with your own consumer habits?
Maggie Anderson: My husband and I, at that time, we had both finished graduate school. I was working at McDonald's as an executive. John was a big time consultant with Ernst and Young. We had just bought a big pretty house. We had two little babies. We're living our fancy fairytale life. Very proud black people. Members of all the rights and business organizations. Active in our black church. Uh, we're raising our daughters to be very, very proud black people.
Maggie Anderson: It was really about all of our money is going to go into the black community. Any bit of money that we spent. If we're going to buy a burger, if we're going to buy a shoelace, if we're going to get some gas, that money was going to go to a black company. There were certain things that we took out from the get-go, cause not only would it make it impossible, that wasn't the point. The point is when you have a choice. Who are you going to spend your money with? So everything else besides flights and our utility bills had to be black. We put our money into a black bank. We made sure that our investment portfolio was managed by a black fund company. So we were very, very serious about this, so we did it for real. We had no idea how many markets and industries, black firms, black people suffer from a complete lack of representation.
But there's also an opportunity for us as consumers. We can all have money in a black-owned bank and let's focus on those markets and industries where there is a higher presence of Black top quality successful companies, like our hair care, our beauty products. We have tons, top quality. It's not hard. It's just different. If we're to do those few things that are not hard to do, we could make a huge, huge, huge impact. So those are the tips. That's the opportunity for us. And the opportunity in corporate America and for small businesses is really, really more investment and energy around supplier diversity, vendor diversity and franchisee diversity. We do that. We win and we all do it together.
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